Amplify Solutions, a Toronto based marketing agency that specializes in Gen-Z behaviour, psychology, and habits, is keen to further their expertise. Constantly conducting research, in order to learn more about their target audience, Amplify aims to be adept in all things Gen-Z. Amplify would perform the tedious, lengthly studies on various topics related to their niche market, while my task was to take this white & black data and turn it into an Amplify Solutions document that even a Gen-Z would enjoy consuming.
Cannabis Usage & Habits in the Student Market & Gen-Z Responding and Adapting to COVID-19
I took full advantage of Amplify's bright coloured, sharp-edged branding, to really add a fun & playful twist to regular reports.
February & April, 2020