Campus Activation Design

This project was another project through Amplify Solutions; a marketing agency based out of Toronto. To create an influencer kit for Nescafe Sweet & Creamy Instant coffee packets. The goal was to create a student-friendly kit that College & University student influencers would be excited to recieve and represent - leading to conversions of the product.

As well as creating the design for the packaging of the box, I received full creative freedom, only limited to the exiting colours and font, to design the T-shirt, coffee Tumbler, brand bar menu, and an activation tent for events.

The theme for this box was to emphasize the campaign's main selling point:

Why wait in line for coffee?

December, 2019.

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