Brand Identity, Website Design & Development
Matt's Smokehouse
2021
VIEW LIVE SITE
Analysis
Overview: Navigating the challenges of launching Matt's Smokehouse entire brand during a pandemic
Brief: Crafting an unforgettable brand for Matt's Smokehouse, known for its remarkable food (even blog.to said so!)
Insight: Unveiling a masculine, tough, and modern identity reflective of slow-cooked, braised, and barbecued goodness
Impact: Collaborating with the chef-owner to develop a logo, branding guidelines, and a Squarespace website to showcase the vision and mouth-watering food
DEVELOPMENT
Outline: Bringing Matt's Smokehouse vision to life through logo, colors, and branding
Design Approach: Infusing the brand with toughness and modernity to stand out from the typical Texan styled BBQ brand - an in-your-face logo that echoes slow-cooked excellence
FINALIZATION
Deliverables: Presenting Matt's Smokehouse with a bold brand and a visually compelling website
Client Interaction: Collaborating closely with the chef-owner for a brand that speaks to the restaurant's essence
POST-LAUNCH
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827b45f8b3abd81ac89a68_iphones-orange.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/659f13b2916086d087373935_pouches.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827b5be27e70da2444ef29_macbooks.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/659f13caafe76c1155970892_boxes.jpg)
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