This project began with a simple rebrand. Their old (over-coloured) logo was dated, Low Resolution, and simply out-of-fashion. Not what you're looking for when shopping for fashionable glasses. This client was looking for something unique, modern, yet not too overwhelming for their already established mature clientele. Of course, the point of the rebrand was to allow their company to reach a larger audience and establish a clean and fresh-looking social presence.
"O"ptical "G"allery forms the emblem
After multiple drafts, some alterations and tweaking, we finalized a logo. Building off of the new look and feel, we developed business cards and their new website to match their new branding.