Brand Identity, Website Design & Development
Optical Gallery
2020
VIEW LIVE SITE
Analysis
Overview: Brand Identity, Logo, and full Website design & development for Optical Gallery's brand and online presence
Brief: Transforming an outdated, over-coloured logo into a unique, modern identity and website to match
Insight: Recognizing the need for a fresh look to appeal to a broader audience
Impact: Aligning the rebrand with a clean, modern aesthetic for a mature clientele and a vibrant online presence
DEVELOPMENT
Outline: Crafting a unique and modern entire digital identity for Optical Gallery ("O"ptical "G"allery forms the emblem)
Methodology: Revamping the logo to be fashionable yet not overwhelming for the established clientele
Design Approach: Developing a website from scratch on Hostgator, using HTML, CSS, and Javascript
Milestones: Launching a website that mirrors the clean and fresh look of the rebrand for a memorable online experience
FINALIZATION
Deliverables: Presenting Optical Gallery with a rejuvenated brand and a website that speaks to modern aesthetics
Client Interaction: Positive response to the unique yet mature rebrand and the intuitive website design
Adjustments: Fine-tuning the details to ensure the brand and website reflect Optical Gallery's vision
POST-LAUNCH
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827ddd7cdf829e103c3177_Mockup.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827e19dfa701fbac3314ac_macs.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827e5268bc36549909dcae_sign1.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827e5052d9e963d7d23764_tag.jpg)
![](https://assets-global.website-files.com/648248be1219f477b41c50c2/64827e3564ad36db11a41bd6_logo-colors.jpg)