Overview: Brand Identity, Logo, and full Website design & development for Optical Gallery's brand and online presence

Brief: Transforming an outdated, over-coloured logo into a unique, modern identity and website to match

Insight: Recognizing the need for a fresh look to appeal to a broader audience

Impact: Aligning the rebrand with a clean, modern aesthetic for a mature clientele and a vibrant online presence

Outline: Crafting a unique and modern entire digital identity for Optical Gallery ("O"ptical "G"allery forms the emblem)

Methodology: Revamping the logo to be fashionable yet not overwhelming for the established clientele

Design Approach: Developing a website from scratch on Hostgator, using HTML, CSS, and Javascript

Milestones: Launching a website that mirrors the clean and fresh look of the rebrand for a memorable online experience

Deliverables: Presenting Optical Gallery with a rejuvenated brand and a website that speaks to modern aesthetics

Client Interaction: Positive response to the unique yet mature rebrand and the intuitive website design

Adjustments: Fine-tuning the details to ensure the brand and website reflect Optical Gallery's vision